BOCA RATON, Fla. - October 19, 2009 –– Messcalino, an international women’s fashion retailer based in Spain, has successfully deployed the Sensormatic® item level intelligence solution from ADT in one of its newest retail stores in Figueres, Spain. This innovative and unique multi-sensor approach to managing store inventory combines item-level RFID technology with the Sensormatic Ultra●Max® anti-theft system.

Results from Messcalino’s installation showed that real-time inventory visibility helped better match merchandise selection to customer demand. The solution also helped avoid out-of-stocks, which improves customer service, satisfaction and loyalty while boosting sales. Another benefit found that store associates no longer had to conduct time-consuming and error-prone manual inventory counts, giving them more time to serve customers.
 
“Our focus on improving operations for our original designs and contemporary collections was achieved with the unique concept provided by ADT that integrates RFID technology with Sensormatic Ultra●Max® EAS technology,” said John Roch, Messcalino’s chief operating officer. “ADT’s Sensormatic solution offers greater product availability, precise re-stocking and an effective calculation of the inventory cycle in the shop with item level RFID technology while providing exceptional levels of anti-theft protection within our retail shop.”

Until now, Messcalino stores solely used traditional barcode labels to manage product inventories. With its deployment of the Sensormatic solution from ADT, Messcalino has transformed that approach to a reusable hard tag model with a single tag carrying multi-sensor technologies (RFID and anti-theft). This gives each item a unique identity, eliminating errors or duplication in barcode readings. Data collected both at the Point-of-Sale (POS) and in the fitting room provides real-time inventory visibility. This helps sales associates find items for customers more efficiently by locating goods anywhere in the store, including fitting rooms and shelves, even if the item has been misplaced.
 
The Sensormatic item level intelligence solution from ADT also helps Messcalino optimize its stock availability, which is always a key retail challenge. For example, Messcalino now can get precise, real-time data on which goods have the highest turn rate in terms of item style, color, size and other features. Merchandise buyers can then use this to provide their customer base with the goods that best match their buying habits. Ultimately this valuable information can help Messcalino boost sales, decrease returns and process refunds more effectively.

ADT worked with Cetemmsa, a Barcelona-based R&D center and consultant, to implement the new solution for Messcalino. “Optimizing sales and inventory operations and improving customer service quality are values that have direct impact on Messcalino’s revenue,” said Virginia García, the head of the Cetemmsa RFID Solutions department. “With the Sensormatic item level intelligence solution from ADT, Messcalino is also reducing the time for a sales transaction at the POS by 50 percent because cashiers only have to detach one tag that functions as both the intelligent and anti-theft device. This helps complete transactions much faster and further improves customers’ satisfaction by getting them on their way more quickly.”

“The Sensormatic item level intelligence solution from ADT helps increase item visibility on the sales floor to provide greater efficiency for retail operations, as well as preventing items from leaving the shop without having been paid for,” said Jeff Bean, vice president, Retail Sales and Operations for ADT.

Contact:
Ann Lindstrom
ADT Security Services
(561) 988-3258
e-mail: alindstrom@adt.com
 
About ADT Security Services
ADT Security Services is a unit of Tyco International and part of ADT Worldwide, the world’s largest electronic security provider. In North America, ADT provides electronic security services to nearly five million commercial, government and residential customers. ADT's total security solutions include intrusion, fire protection, video systems, access control, critical condition monitoring, home health services, electronic article surveillance, radio frequency identification (RFID) and integrated systems. ADT’s government and commercial customers include a majority of the nation’s Fortune 500 companies, all U.S. federal courthouses and over 70 mid to large airports. Headquartered in Boca Raton, Florida, ADT North America has more than 24,000 employees at approximately 240 locations in the U.S. and Canada. More ADT information is at www.adt.com.
 
About the Sensormatic Retail Solutions Portfolio
The industry-leading Sensormatic Retail Solutions portfolio offers vital loss prevention and operational improvement technologies and solutions. Backed by more than 1,500 patents, the Sensormatic solutions portfolio is sold through ADT and authorized business partners around the world. From the front of the store through the entire retail supply chain, Sensormatic solutions help keep losses lower – and profits higher. Today, over 80 percent of world's top 200 retailers that use EAS rely on Sensormatic solutions, which include EAS, source-tagging, data analytics and in-store, item-level intelligence applications. Sensormatic forward-thinking solutions also include dual EAS-RFID technology that provides item-level security and visibility in an ever changing retail environment. For more information, please visit http://www.sensormatic.com.
 
About Messcalino
Messcalino has been designing, producing and distributing contemporary collections for modern, active women since 1988. With a clear international calling, it is present in the main European and Asian markets. At present, Messcalino is expanding through its own shops and in the best in the El Corte Inglés department store.

About CETEMMSA
CETEMMSA is a service and R&D centre for different sectors, with significant experience of over 15 years. Certified and approved by the local authorities, it seeks to improve the competitiveness of companies and assist them in terms of product and process innovation.